South Africa-based Tsogo Sun Holdings recently announced consolidation of its operating divisions under one name, one logo, with one identity, and one vision, unifying its gaming and hotel interests under the Tsogo Sun brand. Southern Sun, previously the umbrella brand for the hotel division of Tsogo Sun, and Tsogo Sun Gaming,
the group’s casino and entertainment division, have been incorporated into the Tsogo Sun identity. Southern Sun will however, remain as a hotel brand for premier hotels within the portfolio of brands. According to Rob Collins, Chief Marketing Officer, Tsogo Sun, “The company is embarking on a campaign to correctly profile itself. This will enable us to fully leverage and properly position our key intangible assets, namely our brands, under the proudly South African Tsogo Sun brand.” Collins explained, “The name Tsogo Sun is unique. Tsogo in Setswana means resurrection or new life, a term that mimics the daily rising of the sun. In line with the strength of this name, we have developed a group identity that will create a clear understanding of who we are and what we do as a group. The new logo, comprising the Tsogo name and the Sunburst insignia are taken from the historical Southern Sun logo which visually accentuates the company’s strength, variety, presence and footprint, representing a unique African identity that is rich in heritage.” “Our scale has changed and we now have a distribution of casino and hotel products that touches thousands of consumers’ lives every day through our 14 casinos, 95 hotels, and related restaurant and entertainment offerings. Our portfolio enables us to achieve our aim of providing the greatest variety of quality hospitality, entertainment and leisure experiences,” said Marcel Von Aulock, CEO, Tsogo Sun.
Click here to see the original article>the group’s casino and entertainment division, have been incorporated into the Tsogo Sun identity. Southern Sun will however, remain as a hotel brand for premier hotels within the portfolio of brands. According to Rob Collins, Chief Marketing Officer, Tsogo Sun, “The company is embarking on a campaign to correctly profile itself. This will enable us to fully leverage and properly position our key intangible assets, namely our brands, under the proudly South African Tsogo Sun brand.” Collins explained, “The name Tsogo Sun is unique. Tsogo in Setswana means resurrection or new life, a term that mimics the daily rising of the sun. In line with the strength of this name, we have developed a group identity that will create a clear understanding of who we are and what we do as a group. The new logo, comprising the Tsogo name and the Sunburst insignia are taken from the historical Southern Sun logo which visually accentuates the company’s strength, variety, presence and footprint, representing a unique African identity that is rich in heritage.” “Our scale has changed and we now have a distribution of casino and hotel products that touches thousands of consumers’ lives every day through our 14 casinos, 95 hotels, and related restaurant and entertainment offerings. Our portfolio enables us to achieve our aim of providing the greatest variety of quality hospitality, entertainment and leisure experiences,” said Marcel Von Aulock, CEO, Tsogo Sun.