Aloft, the specialty brand by Starwood Hotels & Resorts Worldwide, Inc is set to increase its global portfolio to more than 70 hotels by 2013. It recently launched Aloft New York Brooklyn, Aloft Zhengzhou Shangjie and Aloft Haiyang in China and Aloft Coimbatore Singanallur in India, bringing its total properties to 52. Aloft will continue its global expansion with six additional hotels slated to open by the end of 2011, each in an international market, including China, India, Thailand, UK, Panama, and Costa Rica.
Simon Turner, President - Global Development, Starwood Hotels & Resorts Worldwide, Inc said that demand for Aloft in US has been particularly healthy and the potential for additional growth in fast-growing economies like China and India is enormous.
In the Asia-Pacific region, Starwood Hotels & Resorts Worldwide, Inc has 12 of the 27 hotels in the Aloft brand’s current development pipeline. By the end of 2013, Aloft plans to open six additional new properties in China including hotels in Yancheng, Haiyang and Guangzhou, according to a company release.