World Travel Market (WTM) and marketing organisation for LGBT (Lesbian, Gay, Bisexual and Transgender) community Out Now are expanding their partnership to unveil the LGBT research programme - LGBT2020. LGBT2020 at the WTM education workshop will provide the maiden LGBT tourism data for new markets including Israel,
South Korea and Turkey. At WTM 2012 to be held from November 5 to 8, 2012 in London, there will be options for those seeking to reach the LGBT Tourism consumer market and to network with other businesses globally in a new B2B initiative to be showcased by Out Now at WTM 2012. Ian Johnson, CEO, Out Now, said, "Out Now and WTM have grown a strong relationship with a single focus delivering best-in-class marketing insights to the global tourism industry, and I am delighted we are partnering for the sixth year in 2012.” As 2012 marks the 20th anniversary of the founding of Out Now, Johnson said part of this year's education workshop is dedicated to highlighting some of the greatest success stories of LGBT marketing over that time. Johnson informed that a B2B membership-based initiative, which is specifically designed to help the tourism industry network more effectively throughout the year and around the world, will also be launched. Out Now Business Class (http://www.BetterLGBT.com ) is a online marketing platform that allows members to network and educate to increase their understanding about meeting the consumer needs of LGBT people globally. Membership applications are open to those who meet a specific set of criteria focused upon LGBT marketing development. Johnson said, "The LGBT travel market has advanced in major ways during the past 20 years, but the organisational structures that serve the industry have advanced little.” Furthermore, Out Now Business Class is also planning to host a dedicated LGBT floor space at WTM 2012 branded ‘Out Now Business Class at WTM’. Visit Berlin as well as Helsinki City Tourist & Convention Bureau has confirmed participation. Fiona Jeffery, Chairman, WTM, said, “World Travel Market and Out Now enjoy a strong partnership that is singly focused upon helping the tourism industry develop the many opportunities presented by the global LGBT market.”
Click here to see the original article>South Korea and Turkey. At WTM 2012 to be held from November 5 to 8, 2012 in London, there will be options for those seeking to reach the LGBT Tourism consumer market and to network with other businesses globally in a new B2B initiative to be showcased by Out Now at WTM 2012. Ian Johnson, CEO, Out Now, said, "Out Now and WTM have grown a strong relationship with a single focus delivering best-in-class marketing insights to the global tourism industry, and I am delighted we are partnering for the sixth year in 2012.” As 2012 marks the 20th anniversary of the founding of Out Now, Johnson said part of this year's education workshop is dedicated to highlighting some of the greatest success stories of LGBT marketing over that time. Johnson informed that a B2B membership-based initiative, which is specifically designed to help the tourism industry network more effectively throughout the year and around the world, will also be launched. Out Now Business Class (http://www.BetterLGBT.com ) is a online marketing platform that allows members to network and educate to increase their understanding about meeting the consumer needs of LGBT people globally. Membership applications are open to those who meet a specific set of criteria focused upon LGBT marketing development. Johnson said, "The LGBT travel market has advanced in major ways during the past 20 years, but the organisational structures that serve the industry have advanced little.” Furthermore, Out Now Business Class is also planning to host a dedicated LGBT floor space at WTM 2012 branded ‘Out Now Business Class at WTM’. Visit Berlin as well as Helsinki City Tourist & Convention Bureau has confirmed participation. Fiona Jeffery, Chairman, WTM, said, “World Travel Market and Out Now enjoy a strong partnership that is singly focused upon helping the tourism industry develop the many opportunities presented by the global LGBT market.”