Qantas today launched the next phase of its advertising campaign including a television commercial following a successful teaser campaign and featuring music by Australian artist Daniel Johns.
Qantas Executive Manager Marketing Mr Lewis Pullen said the response to the teaser campaign had exceeded expectations with over 60,000 entries, 200,000 unique visitors to qantas.com/you and 16,000 downloads of the mobile app in just over two weeks.“We opened the Qantas Hub on 2 July and we had over 20,000 Australians sign up to participate on the first day. It was a pleasing response; particularly given we raised our target of $100,000 for Mission Australia on the first day of the campaign,” said Mr Pullen. “We have also selected hundreds names to go on the side of an A380 and B737 the new decals will be unveiled in coming months,” said Mr Pullen. “Over the past few weeks we have been progressively building the end frame to our television commercial and we now have over 25,000 photos of Australians that form the Qantas logo in a mosaic tile. This will air on Sunday night and will feature an original piece of music created by Australian artist Daniel Johns titled Atlas.”