After registering a consistent 18 per cent growth from India for FY 2011, Rail Europe 4A is now aiming to achieve a growth of 22 per cent this fiscal from the Indian market.
Pierre Stephane Austi, CEO, Rail Europe, said, “India is a mature market for Rail Europe 4A, and we have witnessed an increase in repeat travellers from India.
The country is currently our fifth top market and we are aiming to build it to be our third top market.” In 2011, the company registered 262,285 passengers from India, who contributed 16.35 million euros in sales. In an additional move to create awareness about its products in the Indian market, Rail Europe 4A will train its nine GSAs in the country to educate the local travel trade. Florence Pasquier, Commercial Director, Rail Europe 4A, said, “We need to follow a push-and-pull strategy for the Indian market. We need to assist the travel agents with information related to Rail Europe, which is possible by educating the GSAs. We will continue to create awareness by way of training workshops, media campaigns and familiarisation trips.” He said that besides leisure travellers, they have witnessed an increase in corporate travellers from India. “The majority of our passengers are from the western region, followed by northern and southern India. Of our total passengers from India, 55-60 per cent are from Mumbai, 20-25 per cent from Delhi and 15 per cent from the South,” added Pasquier. Speaking about emerging markets in the country, Kunal Kothari, Executive Director, Rail Europe India Pvt Ltd. informed, “Besides our core markets of Mumbai and Delhi, we are witnessing growth from Bengaluru, Kochi and Chennai. As corporate travellers are growing, we want to aggresively promote this segment. We might look at promoting Film Tourism in the near future too.”
Click here to see the original article>The country is currently our fifth top market and we are aiming to build it to be our third top market.” In 2011, the company registered 262,285 passengers from India, who contributed 16.35 million euros in sales. In an additional move to create awareness about its products in the Indian market, Rail Europe 4A will train its nine GSAs in the country to educate the local travel trade. Florence Pasquier, Commercial Director, Rail Europe 4A, said, “We need to follow a push-and-pull strategy for the Indian market. We need to assist the travel agents with information related to Rail Europe, which is possible by educating the GSAs. We will continue to create awareness by way of training workshops, media campaigns and familiarisation trips.” He said that besides leisure travellers, they have witnessed an increase in corporate travellers from India. “The majority of our passengers are from the western region, followed by northern and southern India. Of our total passengers from India, 55-60 per cent are from Mumbai, 20-25 per cent from Delhi and 15 per cent from the South,” added Pasquier. Speaking about emerging markets in the country, Kunal Kothari, Executive Director, Rail Europe India Pvt Ltd. informed, “Besides our core markets of Mumbai and Delhi, we are witnessing growth from Bengaluru, Kochi and Chennai. As corporate travellers are growing, we want to aggresively promote this segment. We might look at promoting Film Tourism in the near future too.”