Findings from the inaugural Asia Pacific Family Travel 2012 survey indicate that families on vacation are prepared to spend even more than they already do. According to the survey conducted across key cities in
seven Asia Pacific markets, an estimated 44 million people travel on family holidays every year - chalking up an annual spend of USD 29 billion.
Respondents in the survey also indicate that they are prepared to spend even more per trip, auguring well for the huge opportunities for the travel and hospitality industry in this region. The survey was independently undertaken by Turner Media Solutions, in association with Holiday Inn Hotels & Resorts with the aim of understanding more about the growth and opportunities in this travel segment. Turner Media Solutions garnered independent opinion from 10,000 individuals in Singapore, Malaysia, Indonesia, Thailand, the Philippines, India and Australia. Estimated statistics and projections were formulated based on their feedback and pertain to the markets surveyed. Betty Wu, Research Director, Turner Media Solutions said, "This unique survey shows the importance of family holidaymakers to the industry and reveals the opportunities out there for travel brands. More and more families in Asia Pacific have considerable disposable income and the study shows they intend to spend." As many as 74 per cent of respondents in the survey said they travel with family members aged 19 and below, and two-thirds of respondents travel with children aged 14 and below.
Click here to see the original article>Respondents in the survey also indicate that they are prepared to spend even more per trip, auguring well for the huge opportunities for the travel and hospitality industry in this region. The survey was independently undertaken by Turner Media Solutions, in association with Holiday Inn Hotels & Resorts with the aim of understanding more about the growth and opportunities in this travel segment. Turner Media Solutions garnered independent opinion from 10,000 individuals in Singapore, Malaysia, Indonesia, Thailand, the Philippines, India and Australia. Estimated statistics and projections were formulated based on their feedback and pertain to the markets surveyed. Betty Wu, Research Director, Turner Media Solutions said, "This unique survey shows the importance of family holidaymakers to the industry and reveals the opportunities out there for travel brands. More and more families in Asia Pacific have considerable disposable income and the study shows they intend to spend." As many as 74 per cent of respondents in the survey said they travel with family members aged 19 and below, and two-thirds of respondents travel with children aged 14 and below.