The campaign – entitled South-east Asia: Feel the warmth - was created by the members of ASEANTA in association with ASEAN Competitiveness Enhancement (ACE) project.
Following a soft-launch earlier this year - at the ASEAN Tourism Forum in Brunei – the south-east Asian countries will unveil the campaign in conjunction with a new website.
The new portal will allow travellers to plan trips, estimate costs, check availability and book through a unique map-based trip planner.
ASEANTA will also launch a six-week e-marketing campaign on March 15th, targeting special interest travellers, soft adventure seekers and young independents. A three-month content contest aimed at travel bloggers, writers and photographers will also launch on that day.
http://www.breakingtravelnews.com/news/article/aseanta-to-launch-new-campaign-at-itb-berlin/