Amadeus eyes Indian growth potential

A survey commissioned by Amadeus has revealed that Indian corporations and travel management companies are ready to step up technology adoption to manage the escalating costs and inefficiencies in the booming corporate travel sector, which is an industry now worth US$3 billion.

According to the research, there is growing demand for technology solutions in India by both corporations and travel management companies (TMC), particularly in relation to online travel management, or Self Booking Tools (SBT).

The survey, carried out among corporations and TMCs in India, revealed that while Indian corporations have yet to embrace SBTs, 57% of the corporations surveyed recognise the benefits that SBTs could offer their corporation.

One key benefit for corporations using SBT is access to Low Cost Carrier (LCC) content. While many companies globally do not use LCCs for corporate travel, India is somewhat of an exception, with 60% of respondents indicating their company does use LCCs.

TMCs surveyed also recognised the benefits of offering an online corporate solution in their portfolio, viewing it as a competitive advantage in the notoriously tight Indian travel market. 75% of TMCs surveyed indicated they felt that the Indian market is ready for SBTs.

28/08/07 Internet Travel News (press release), UK