Madhya Pradesh Tourism (MPT) has won the 'm-Governance in Madhya Pradesh' award for the best use of mobile technology at the e- Governance in Madhya Pradesh award function on July 10, 2012. The award was given by the Department of Information Technology, Govt. of Madhya Pradesh (MP)
A large number of travellers visit various destinations in MP for leisure, business and family reunions. "We targeted the consumers who booked railway tickets to any stations in MP. These consumers were given information about the state through a follow up SMS after they have booked the ticket. SMS works on all phones and has high acceptability. Taking advantage of the new technology, MPT invested in his new and upcoming marketing technique which bore a fruitful result," stated a release.