South Africa is eyeing 42.85 per cent growth in number of tourists from India to about 1,00,000 by 2014, especially with growing interest for it as an adventure and holiday destinations.
"In 2011, we saw 70,000 tourists from India which is expected to be much better this year. With this growing interest in South Africa as an adventure and holiday destination we expect about 1,00,000 visitors from India by 2014
," Tourism Minister Marthinus van Schalkwyk said yesterday. The Minister, here for a promotional roadshow, said India provides a huge opportunity for South African Tourism which spent USD 2 million in 2011 on promotion and marketing. "We are focused on India in a big way and are planning to increase our promotional budget in the country by more than 10 per cent year-on-year." Earlier, South Africa was focusing only on the metro cities.
Click here to see the original article>," Tourism Minister Marthinus van Schalkwyk said yesterday. The Minister, here for a promotional roadshow, said India provides a huge opportunity for South African Tourism which spent USD 2 million in 2011 on promotion and marketing. "We are focused on India in a big way and are planning to increase our promotional budget in the country by more than 10 per cent year-on-year." Earlier, South Africa was focusing only on the metro cities.