In a marketing strategy to shore up dwindling receipts from global tourism, Kerala Tourism last week unfolded a range of products and packages to woo tourists from the Scandinavian region that had shown signs of relative economic comfort when other European zones reeled under crisis. Inspired by their successful marketing efforts in Australia last month, the Kerala Tourism Department conducted a series of road shows in Norway, Denmark, Sweden and Finland last week with the support of the travel industry from Kerala.
The road shows were held at Oslo, Norway on November 14, Copenhagen, Denmark on 15, Helsinki, Finland on 16 and at Stockholm, Sweden on November 17. “The response from the trade fraternity in these countries was tremendous and the shows looked promising as the right catalysts for the growth of Kerala tourism in the days to come,” said TK Manoj Kumar, Secretary - Tourism, Government of Kerala, who led the delegation along with Tourism Planning Officer UV Jose, in a release. According to a report in The Pioneer, a large numbers of stakeholders attended the shows, paving the way for new business ties with the Kerala-based entrepreneurs who took part in the shows, the Tourism Department claimed. The industry in Scandinavia showed keen interest in tapping the latest offers from Kerala and pushing more tourists, Kumar said. It is the second time that Kerala Tourism has showcased an array of the State’s tourism products in these countries. Ashok Kumar Attri, Indian Ambassador to Denmark was the Chief Guest at the show in Copenhagen while Aladiyan Manickam, Indian Envoy to Finland, was the Chief Guest at Helsinki. “Go Kerala” contests were held at each road show in partnership with Jet Airways, Kumar said. A fully-paid Kerala holiday (including flight and hospitality) was offered to two winners at each place. Alongside, Kerala trade offered an Ayurveda package as consolation prizes to the winners in Finland and Sweden.
Click here to see the original article>The road shows were held at Oslo, Norway on November 14, Copenhagen, Denmark on 15, Helsinki, Finland on 16 and at Stockholm, Sweden on November 17. “The response from the trade fraternity in these countries was tremendous and the shows looked promising as the right catalysts for the growth of Kerala tourism in the days to come,” said TK Manoj Kumar, Secretary - Tourism, Government of Kerala, who led the delegation along with Tourism Planning Officer UV Jose, in a release. According to a report in The Pioneer, a large numbers of stakeholders attended the shows, paving the way for new business ties with the Kerala-based entrepreneurs who took part in the shows, the Tourism Department claimed. The industry in Scandinavia showed keen interest in tapping the latest offers from Kerala and pushing more tourists, Kumar said. It is the second time that Kerala Tourism has showcased an array of the State’s tourism products in these countries. Ashok Kumar Attri, Indian Ambassador to Denmark was the Chief Guest at the show in Copenhagen while Aladiyan Manickam, Indian Envoy to Finland, was the Chief Guest at Helsinki. “Go Kerala” contests were held at each road show in partnership with Jet Airways, Kumar said. A fully-paid Kerala holiday (including flight and hospitality) was offered to two winners at each place. Alongside, Kerala trade offered an Ayurveda package as consolation prizes to the winners in Finland and Sweden.