InterGlobe Technologies (IGT), one of the leading providers of integrated IT-BPO solutions to the travel and hospitality industry, has strategically tied up with SimpliFlying, one of the world’s leading airline brand strategy consulting company. IGT and SimpliFlying together will offer new solutions to fine-tune their travel partners’ needs and opportunities.
According to a press release, the joint solution offered by IGT and SimpliFlying will allow airlines to scale their customer service offerings through social media without putting significant resources towards expanding an internal team. This will help airlines and travel companies achieve significant cost savings, drive operational efficiencies and increase customer satisfaction.
Announcing the partnership, Akhil Agarwal, Chief Operating Officer, IGT said, “We believe that social media is altering travel planning and purchase. As travellers get more social, travel brands will generate considerable social chatter. Our internal studies confirm that for every 100 customer service calls, airlines will attract 96 conversations over social media. Given this need, we believe that our partnership with SimpliFlying will enable the integration of marketing and customer support consulting with technology as an enabler.”
Shashank Nigam, Chief Executive Officer, SimpliFlying further added, “There are 191 airlines on Twitter today and only 85 tweet actively. Of these, only 28 provide 80 per cent of the tweets. Most are obviously short on resources. As travel companies get more social, it is time to provide options where they can scale their social media programmes without a dramatic increase in costs. Our partnership with IGT will redefine the business strategies where we will be able to provide end-to-end customer engagement solutions to our customers.”