Melbourne Convention Bureau (MCB) has appointed two Regional Sales Directors, Edward Kwek and Jessica Chang, for the South Asia and North Asia regions, respectively. While Chang's appointment took effect on April 1, 2013, Kwek will assume the new role on May 13, 2013.
Kwek will be heading the Singapore office, while Chang joins Jenny Yang, Business Development Manager – China, in their new positions,
stated Karen Bolinger, CEO, Melbourne Convention Bureau, in a press release. The new additions to the team will be charged with the task of implementing MCB’s strategy for Asia under the management of Director International Incentives, Jasmine Lim.
Kwek joins MCB from the Institute of Technical Education where he was Section Head, Leisure & Travel Operations, and brings with him years of experience in the hospitality and tourism industries. Chang previously held the role of Director, MICE Project Office at the Bureau of Foreign Trade in Taiwan, and various positions in destination marketing and travel companies in Asia and Europe.
“In December 2012, MCB relocated its office in North Asia from Hong Kong to Shanghai, a strategic move designed to fully immerse us in the China market, which will be significantly strengthened by Jessica’s new role." Bolinger said, “Edward’s presence in South Asia will allow us to continue to leverage emerging markets such as India and Indonesia. Melbourne’s reputation as an incentive destination was significantly boosted by hosting the Amway India Leadership Seminar late last year, which brought 4,000 successful independent business owners to the city, and we will continue to capitalise on this outstanding case study," she added.