In a bid to tap the growing Indian overseas traveller market, Australian state of Queensland has roped in cricket legend Mathew Hayden for a new tourism campaign.
According to official statement, Minister for Tourism Jann Stuckey said the 'Go Beyond' campaign would showcase Queenslands rainforests, beaches and the Great Barrier Reef, which are all popular with Indian tourists
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Hayden, 41, one of Australia's best opening batsmen, will front the new campaign. He holds the record for the highest score made by an Australian batsman in Tests (380).
"India is a growing market for Queensland with the number of Indian visitors to Queensland rising by 3 per cent to 31,000 in 2012," Stuckey said.