Tourism New Zealand and Christchurch International Airport have launched a culinary tourism guide to New Zealand (NZ) to meet he needs of Halal travellers. The New Zealand Halal Guide to NZ provides general tourism information and a list of Halal classified restaurants and cafes.
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The guide will be distributed internationally to travel trade and their customers, NZ Embassies and other key offshore partners. It will also be distributed to travel agents and consumers at key offshore events attended by Tourism NZ. An online version will be posted on Tourism NZ's consumer and trade websites. Tomorrow, Tourism NZ will kick off a series of five-venue workshops for the tourism industry, with the aim of providing information and advice on how to meet the needs and expectations of the Halal and Chinese markets.
Tony Everitt, General Manager Asian Markets, Tourism NZ said that Muslim tourists’ expenditure is estimated to rise to more than 13 per cent of global tourism expenditure by 2020. “The Muslim tourism market presents an enormous opportunity for the NZ, but Muslim travellers do have specific requirements, particularly in relation to food, space and facilities. Indonesia and Malaysia are two of our key growth markets and have been identified in the top ten Organisation of Islamic Cooperation (OIC) countries for Muslim Outbound Tourism expenditure. There are also identified Muslim Tourism market opportunities for NZ in India and Singapore.”
Matthew Findlay, General Manager of Aeronautical Business Development, Christchurch Airport, said, “We know Muslim travellers want to experience the South Island. They, like many other international visitors, come to NZ for our stunning scenery and dramatic landscapes, which many get to glimpse as they fly into Christchurch over the Southern Alps. This guide also assures them they can find the food they prefer while they are here.”