A weak economy and a falling rupee may have spoiled the best-laid travel plans of many Indians this year, but there’s a silver lining to this grim picture. Undithered, travel portals, online travel agents (OTAs) in industry parlance, have spied an opportunity in this, offering travellers not just cheap air tickets but complete value-for-money travel packages – newer destinations, cheaper hotel rooms, sight-seeing tours,
deal-of-the-day, et al, as they attempt to be one-up on their brick-and-mortar counterparts. Behind this move is the need to upgrade from being seen as plain-vanilla e-commerce sites selling cheap air tickets to tour companies that are just a call away, nay, a click away. Today the challenge for travel portals is to sell not just
Click here to see the original article>deal-of-the-day, et al, as they attempt to be one-up on their brick-and-mortar counterparts. Behind this move is the need to upgrade from being seen as plain-vanilla e-commerce sites selling cheap air tickets to tour companies that are just a call away, nay, a click away. Today the challenge for travel portals is to sell not just