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NEWS | Messe Berlin to launch ITB Berlin News magazine in 2013

Messe Berlin will be launching the first English language magazine ITB Berlin News for trade visitors and journalists from abroad in 2013. The magazine will provide readers with an overview of information and news items on a daily basis, as well as a review of planned events. The magazine comprising five editions will be produced by publishing company Cleverdis. The first edition will appear in digital form a week prior to the start of the trade show and the remaining four will be available during the event days from March 6 to 10, 2012 as a printed and online version. The magazine is also available at 100 Berlin hotels. The editorial focus of the magazine is on daily news from the trade show and the ITB Berlin Convention, facts and figures on different markets,
exclusive interviews and dossiers, hotel highlights and green initiatives as well as tips for a stay in Berlin. "The magazine will be a valuable source of information for trade visitors, not least with regard to the important hospitality and travel technology section of the exhibition," said Dr Martin Buck, Director of the Competence Centre Travel and Logistics, at Messe Berlin. "In addition, readers get an insight into events at the ITB Berlin Convention, seminars and studies. They are also informed about events that they are unable to attend due to their busy schedule," he added. "We plan to provide trade visitors with information that serves as an orientation for their decision making processes. The magazine will bring greater clarity to a variety of topics and events. We are very pleased that Messe Berlin has decided to launch this format and we are proud to be publishing the magazine," stated Gérard Lefebvre, President and CEO of Cleverdis.

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