The Puerto Rico Tourism Company (PRTC), today launched PRTC’s new digital promotional strategies, which include a redesigned lSeePuertoRico.com website and the expansion to new digital platforms.
The redesigned website now features a better navigation experience through a more attractive, streamlined design that encourages users to explore the fascinating sites that Puerto Rico has to offer.
“The new design of the SeePuertoRico.com website focuses on attracting influential tourists that are on the lookout for places to visit and explore,” explained Luis Rivera Marín, Executive Director of the Puerto Rico Tourism Company (PRTC), “We have added new editorial content, information about sites and deals available in the different tourist regions of the island, videos, photo galleries, access to free mobile applications, and the advertising campaign, among others, so that the user has a complete experience and has all the essential information for planning a vacation to Puerto Rico.” The website redesign includes a wide range of features, including new taxonomy, photo galleries, and content, such as a drop-down menu, social plug-in integration, user intuitive navigation, listings and directories, and a booking engine in the same page. In addition, the user has direct access to the entire content of the website in a single click.