In a bid to increase tourist arrivals from India, Tourism Ireland, in addition to Mumbai and New Delhi, is looking to tap the Bengaluru and Chennai markets. Speaking about their plans, Jim Paul, Head - Australia and Developing Markets,
Tourism Ireland said, “70 per cent of our business comes from the Mumbai and New Delhi markets and we are now looking at tapping Bengaluru and Chennai markets as well. We are targeting tour operators who sell Europe and creating awareness about the various offerings of Ireland.” Paul was speaking at a trade mission to India as part of a promotional drive for Northern Ireland exports, investment, academia and tourism. The delegation included Arlene Foster, MLA, Minister of Enterprise, Trade and Investment, Northern Ireland; Peter Robinson, MLA, First Minister of Northern Ireland; Martin McGuinness, MP, MLA, Deputy First Minister of Northern Ireland, and representatives from Northern Ireland’s trade and investment sectors. The board also intends to promote its newly-launched ‘ni 2012 – Our Time, Our Place’ programme which comprises an array of events and attractions showcasing Northern Ireland as a must-see destination. Foster informed, “The objective of the trade mission is to promote tourism in India and strengthen business ties between the two countries. We receive visitors from America, Germany, Australia and Great Britain but we want to look at growth markets like Middle East and India. Hence, we are here to promote ni 2012. This year, people will be travelling for London 2012 Olympic and Paralymic Games and we want to leverage on the same to lure travellers to visit Northern Ireland.”
Click here to see the original article>Tourism Ireland said, “70 per cent of our business comes from the Mumbai and New Delhi markets and we are now looking at tapping Bengaluru and Chennai markets as well. We are targeting tour operators who sell Europe and creating awareness about the various offerings of Ireland.” Paul was speaking at a trade mission to India as part of a promotional drive for Northern Ireland exports, investment, academia and tourism. The delegation included Arlene Foster, MLA, Minister of Enterprise, Trade and Investment, Northern Ireland; Peter Robinson, MLA, First Minister of Northern Ireland; Martin McGuinness, MP, MLA, Deputy First Minister of Northern Ireland, and representatives from Northern Ireland’s trade and investment sectors. The board also intends to promote its newly-launched ‘ni 2012 – Our Time, Our Place’ programme which comprises an array of events and attractions showcasing Northern Ireland as a must-see destination. Foster informed, “The objective of the trade mission is to promote tourism in India and strengthen business ties between the two countries. We receive visitors from America, Germany, Australia and Great Britain but we want to look at growth markets like Middle East and India. Hence, we are here to promote ni 2012. This year, people will be travelling for London 2012 Olympic and Paralymic Games and we want to leverage on the same to lure travellers to visit Northern Ireland.”