The Tamil Nadu Tourism Department is planning to organise marketing meets in Switzerland, the Netherlands and France in co-ordination with the Indian Tourism Development Corporation to highlight and promote the state’s tourism offerings.
The department is also planning to take part in the World Travel Mart in London in November 2012 as well as in the International Tourism Bourse in March 2013. As per a report by The Hindu, a top official said that the average stay of 20 per cent of foreigners in Tamil Nadu was about eight to ten days, while those who visited under the business and leisure categories stayed for three to four days. The idea was to prolong the stay period to eight days. With a view to popularising lesser-known places in the state in the domestic tourism market, Tamil Nadu Tourism will organise familiarisation (FAM) trips for the travel trade. “In addition, the department will also organise road shows in Gujarat, Maharashtra, West Bengal, Rajasthan and Uttar Pradesh. The department will also promote farm, palace and temple tours with the objective of attracting more tourists into the state and making them stay longer,” the official added. Currently, the state ranks second with regard to the number of foreign tourist arrivals to the state and third in terms of domestic arrivals. New initiatives are planned to top the list by providing more facilities to the pilgrims. Last year, the state received 33.08 lakh foreign tourists against 28.04 lakh in 2010.
Click here to see the original article>The department is also planning to take part in the World Travel Mart in London in November 2012 as well as in the International Tourism Bourse in March 2013. As per a report by The Hindu, a top official said that the average stay of 20 per cent of foreigners in Tamil Nadu was about eight to ten days, while those who visited under the business and leisure categories stayed for three to four days. The idea was to prolong the stay period to eight days. With a view to popularising lesser-known places in the state in the domestic tourism market, Tamil Nadu Tourism will organise familiarisation (FAM) trips for the travel trade. “In addition, the department will also organise road shows in Gujarat, Maharashtra, West Bengal, Rajasthan and Uttar Pradesh. The department will also promote farm, palace and temple tours with the objective of attracting more tourists into the state and making them stay longer,” the official added. Currently, the state ranks second with regard to the number of foreign tourist arrivals to the state and third in terms of domestic arrivals. New initiatives are planned to top the list by providing more facilities to the pilgrims. Last year, the state received 33.08 lakh foreign tourists against 28.04 lakh in 2010.