Canada"s tourism industry is in crisis; plain and simple. Funding for the Canadian Tourism Commission (CTC), Canada"s national marketing agency, has declined from $100 million in 2001 to $72 million in 2012 and $58.5 million in 2013.The cuts come when Canada faces increasing competition from international competitors including the new $200 million Brand United States Program - $20 million of which is being spent in Canada. Canada"s tourism industry is in crisis; plain and simple. Funding for the Canadian Tourism Commission (CTC), Canada"s national marketing agency, has declined from $100 million in 2001 to $72 million in 2012 and $58.5 million in 2013. The cuts come when Canada faces increasing competition from international competitors including the new $200 million Brand United States Program - $20 million of which is being spent in Canada. What is the result? 10 years ago 35 percent of tourism revenue in Canada came from the international market; today it is down to only 20 percent. Due to lack of funding, the CTC has been forced to exit many markets including Italy, the Netherlands, Spain, Switzerland and major cuts in Japan and the United States.