Constance Hotels Experience, Mauritius, part of the Constance Group, is all set to woo high spending tourists from India. The group will promote its Mauritius, Maldives, Seychelles and Madagascar hotels by focusing on key markets like Mumbai, Delhi, Bengaluru, Chennai and Kolkata this year.
According to a release, the company recently entered the Indian market by appointing Nijhawan
Group as its Marketing Representative and Blue Square Consultants as its PR arm. Ankush Nijhawan, Managing Director, Nijhawan Group, said, "India, with an estimated potential of 50 million outbound Indian travellers by 2020, is a key market for Constance Hotels. 75 per cent of Indians travelling to destinations like Mauritius and Maldives opt for high-end luxury accommodations, giving Constance Hotels a great opportunity in the Indian market.” According to Lubaina Sheerazi, Head - Business Development, Bluesquare Consultants, "With the growing India outbound market and ever-increasing disposable incomes, we see the luxury outbound traveller contributing around 60 per cent to this segment. Even though India currently holds a marginal market share for Constance Hotels, given its outbound potential and growing traffic to destinations like Mauritius and Maldives, we are expecting immediate growth from India." She added that the company will be targeting high net-worth individuals and families in metros like Mumbai, Delhi and Bengaluru in the first year. Adding to this, Peter Rohan Malik, Business Development Head – India, Nijhawan Group said the company's strategy in the B2B sector will be partnering with key tourism stakeholders and collaborators from destinations which have a presence in India for Mauritius, the Maldives and Seychelles. "In order to give the Indian travel agent a feel of Constance hospitality and a firsthand experience of our services, USPs and accommodation facilities, we will be hosting FAM trips to all destinations," Malik added.
Click here to see the original article>Group as its Marketing Representative and Blue Square Consultants as its PR arm. Ankush Nijhawan, Managing Director, Nijhawan Group, said, "India, with an estimated potential of 50 million outbound Indian travellers by 2020, is a key market for Constance Hotels. 75 per cent of Indians travelling to destinations like Mauritius and Maldives opt for high-end luxury accommodations, giving Constance Hotels a great opportunity in the Indian market.” According to Lubaina Sheerazi, Head - Business Development, Bluesquare Consultants, "With the growing India outbound market and ever-increasing disposable incomes, we see the luxury outbound traveller contributing around 60 per cent to this segment. Even though India currently holds a marginal market share for Constance Hotels, given its outbound potential and growing traffic to destinations like Mauritius and Maldives, we are expecting immediate growth from India." She added that the company will be targeting high net-worth individuals and families in metros like Mumbai, Delhi and Bengaluru in the first year. Adding to this, Peter Rohan Malik, Business Development Head – India, Nijhawan Group said the company's strategy in the B2B sector will be partnering with key tourism stakeholders and collaborators from destinations which have a presence in India for Mauritius, the Maldives and Seychelles. "In order to give the Indian travel agent a feel of Constance hospitality and a firsthand experience of our services, USPs and accommodation facilities, we will be hosting FAM trips to all destinations," Malik added.