oneworld partners British Airways and Japan Airlines have launched refreshed versions of their websites as technology continues to grow in importance in the travel trade.
The British Airways homepage has been comprehensively redesigned to make it easier to use and navigate, as well as making it more inviting and accessible to customers.
Andy Newman, British Airways’ ba.com manager, said:
“First impressions count, which is why we’ve devoted so much time in making sure that our award-winning website is even better at engaging our customers, from the first click. “Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around ba.com, with a clearer Manage My Booking area and a better use of evocative destination images to help inspire customers and make the most of their trip. The last time major design changes were made to ba.com was in 2005. Over the past year, ba.com has been rolling out a series of continued improvements. This includes new ways of presenting flights, to show the ticket costs across multiple cabins with information on what service, baggage allowance and dining options customers can enjoy. Design agency HUGE, worked closely with ba.com to work on the design prototype of the new homepage through to the final agreed design, which was then built by the airline’s in-house team.
Click here to see the original article>“First impressions count, which is why we’ve devoted so much time in making sure that our award-winning website is even better at engaging our customers, from the first click. “Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around ba.com, with a clearer Manage My Booking area and a better use of evocative destination images to help inspire customers and make the most of their trip. The last time major design changes were made to ba.com was in 2005. Over the past year, ba.com has been rolling out a series of continued improvements. This includes new ways of presenting flights, to show the ticket costs across multiple cabins with information on what service, baggage allowance and dining options customers can enjoy. Design agency HUGE, worked closely with ba.com to work on the design prototype of the new homepage through to the final agreed design, which was then built by the airline’s in-house team.