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NEWS | 'Better marketing, improved infra to boost religious tourism'

The government should take steps like special marketing strategy, developing tourism circuits and scrutinising religious trusts to boost religious tourism in the country, a report has said. Laying out a roadmap for the development of religious tourism in the country, a FICCI-YES Bank report said that there is a need to develop integrated infrastructure for religious tourism development and improving connectivity to specific religious tourism circuits. "The huge potential for religious tourism in India can be realised if problems associated with the carrying capacity on the region, waste management, air pollution, monetisation of religion and lack of scrutiny of religious trusts are dealt with in earnest," it said. As India has abundance of religious centres across the country, there is need to create nodes near religious centers, where there is already a basic infrastructure present and plan day trips from there. SourceThe government should take steps like special marketing strategy, developing tourism circuits and scrutinising religious trusts to boost religious tourism in the country, a report has said.
Laying out a roadmap for the development of religious tourism in the country, a FICCI-YES Bank report said that there is a need to develop integrated infrastructure for religious tourism development and improving connectivity to specific religious tourism circuits. "The huge potential for religious tourism in India can be realised if problems associated with the carrying capacity on the region, waste management, air pollution, monetisation of religion and lack of scrutiny of religious trusts are dealt with in earnest," it said. As India has abundance of religious centres across the country, there is need to create nodes near religious centers, where there is already a basic infrastructure present and plan day trips from there. Source
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