According to Nawang Rigzin Jora, Minister of Tourism, Jammu & Kashmir, the current focus of the State government is to increase the average stay of tourists from the current five to six days to at least 20 days. In order to achieve that, the Minister said that the state has to develop more products and make areas accessible for tourists which are currently inaccessible.
He also said that a Ring Corridor connecting important tourist places in the State is under consideration of the government. "The effort is to make the State a year-around destination," he informed. Expressing satisfaction in record tourist arrivals the state experienced this year, Jora said that there has been efforts to add new products in destinations such as Pahalgam, Gulmarg and Sonmarg. Heli-skiing has commenced in Gulmarg and Pahalgam, and a Switzerland-based company has come forward to commence similar activity in Sonmarg as well. "A new Ski resort has been opened in Gulmarg recently," he added. The J&K Minister was speaking at the inauguration of the 19th edition of SATTE in New Delhi rece Asking everyone to shed the misconception in relation to safety and security in Jammu & Kashmir, Jora said that the state is as safe as any other state in India. He added that the State has approached the Ministry of Home Affairs with a request to open some of the peaks for trekking for tourists .
Click here to see the original article>He also said that a Ring Corridor connecting important tourist places in the State is under consideration of the government. "The effort is to make the State a year-around destination," he informed. Expressing satisfaction in record tourist arrivals the state experienced this year, Jora said that there has been efforts to add new products in destinations such as Pahalgam, Gulmarg and Sonmarg. Heli-skiing has commenced in Gulmarg and Pahalgam, and a Switzerland-based company has come forward to commence similar activity in Sonmarg as well. "A new Ski resort has been opened in Gulmarg recently," he added. The J&K Minister was speaking at the inauguration of the 19th edition of SATTE in New Delhi rece Asking everyone to shed the misconception in relation to safety and security in Jammu & Kashmir, Jora said that the state is as safe as any other state in India. He added that the State has approached the Ministry of Home Affairs with a request to open some of the peaks for trekking for tourists .