A new industry study released recently by Amadeus, 'Empowering inspiration: the future of travel search' identifies trend-setting consumers´ behaviour and motivations when shopping for travel online, and identifies their experience during the destination selection, shopping and booking processes.
The study also details the key trends and predictions for how consumers want to be able to search for travel online in the future. Stephane Durand, Director, Online & Leisure at Amadeus commented on the report, “Amadeus commissioned this study to understand how consumers will search for travel in the future. To effectively support our customers, we need to understand the developments that look set to affect both the future of travel search and the success of travel sellers´ business. Today, we stand at the forefront of a technological evolution in travel that we refer to as Online Travel 3.0 which recognises the power shift from suppliers to retailers and to end consumers." David Brett, President, Amadeus Asia Pacific said that online travel is a key growth area in Asia Pacific. “With increasing access to the internet and a growing middle-class, industry experts are predicting that Asia Pacific is on course to dominate the online travel market, with emerging markets like India leading the way. India's online travel market alone is expected to see growth of seven billion (USD) by the end of the year, the biggest in the region. While the opportunities are plentiful, travel players looking for a piece of the growing pie will need to demonstrate a keen understanding of their local customers' behaviour and adopt the right technology to engage them.” The Amadeus-commissioned study, conducted by travel industry research authority PhoCusWright Inc., surveyed 4,638 travellers in India, the United States., Germany, the United Kingdom, Russia and Brazil. In addition to consumer insights, PhoCusWright conducted 18 executive interviews with experts around the world to gain industry perspective on where travel search is headed.
Click here to see the original article>The study also details the key trends and predictions for how consumers want to be able to search for travel online in the future. Stephane Durand, Director, Online & Leisure at Amadeus commented on the report, “Amadeus commissioned this study to understand how consumers will search for travel in the future. To effectively support our customers, we need to understand the developments that look set to affect both the future of travel search and the success of travel sellers´ business. Today, we stand at the forefront of a technological evolution in travel that we refer to as Online Travel 3.0 which recognises the power shift from suppliers to retailers and to end consumers." David Brett, President, Amadeus Asia Pacific said that online travel is a key growth area in Asia Pacific. “With increasing access to the internet and a growing middle-class, industry experts are predicting that Asia Pacific is on course to dominate the online travel market, with emerging markets like India leading the way. India's online travel market alone is expected to see growth of seven billion (USD) by the end of the year, the biggest in the region. While the opportunities are plentiful, travel players looking for a piece of the growing pie will need to demonstrate a keen understanding of their local customers' behaviour and adopt the right technology to engage them.” The Amadeus-commissioned study, conducted by travel industry research authority PhoCusWright Inc., surveyed 4,638 travellers in India, the United States., Germany, the United Kingdom, Russia and Brazil. In addition to consumer insights, PhoCusWright conducted 18 executive interviews with experts around the world to gain industry perspective on where travel search is headed.