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NEWS | Hong Kong breaks visitor number records

Hong Kong visitor arrivals reached 37,770,230 in the first 11 months of 2011. The figure not only represents a 16.3 per cent increase compared to the equivalent period in 2010, but has also surpassed the yearly total of 2010.
In November alone, arrivals rose by 16.4 per cent year-on-year to 3,552,733, making it the November with the highest number of visitor arrivals in record. In November, arrivals from Mainland China surged by 24.8 per cent year-on-year to beyond 2.3 million, as consumers’ travel and consumption sentiments remained strong. Of these, 63.9 per cent or around 1.5 million made their trip on the Individual Visit Scheme, a rise of 27.6 per cent over November 2010. Cumulatively, Mainland arrivals climbed up by 23.8 per cent to a historic high of over 25 million, surpassing the 12-month total of 2010. Among the short-haul market regions, North Asia achieved the best performance in November, with arrivals from the region moved up by 6.9 per cent to over 200,000. Specifically, Japanese arrivals sustained the positive trend of October as outbound travel sentiments improved, growing by 5.9 per cent to nearly 120,000 during the month. For South Korea, the market maintained its steady upward trend, registering more than 80,000 arrivals or an 8.4 per cent increase year-on-year. From January-November, arrivals from North Asia grew by four per cent to over two million. Southeast Asia also saw moderate growth in November, with total arrivals rising by 7.9 per cent year-on-year to nearly 300,000.
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