The Chhattisgarh Tourism Board (CTB) which rolled out a 360-degree advertising campaign in October 2011 across various media including television, print, radio, web, social media, outdoor, events and activations, plans to hike its ad spend by 20 per cent in 2012. The total budget for the entire campaign is Rs 7 crore.
The creatives of the campaign highlight the state's 2000-year old culture and heritage by showcasing images of tribal dance, natural beauty, historic monuments and wildlife. Spread over six months, the campaign will portray the spirit of the state centred on the pride factor, signified by the 'I' in the print and outdoor creatives, along with the tagline, 'Full of Surprises', according to a press release. Ashutosh Sharma, Media Consultant, CTB, says, "Through this campaign, we are trying to build awareness and attract domestic as well as international travellers. The campaign aims to highlight the cultural heritage and tradition of the state." CTB has also collaborated with Live Media to reach the audience at restaurants and other places.
Click here to see the original article>The creatives of the campaign highlight the state's 2000-year old culture and heritage by showcasing images of tribal dance, natural beauty, historic monuments and wildlife. Spread over six months, the campaign will portray the spirit of the state centred on the pride factor, signified by the 'I' in the print and outdoor creatives, along with the tagline, 'Full of Surprises', according to a press release. Ashutosh Sharma, Media Consultant, CTB, says, "Through this campaign, we are trying to build awareness and attract domestic as well as international travellers. The campaign aims to highlight the cultural heritage and tradition of the state." CTB has also collaborated with Live Media to reach the audience at restaurants and other places.