Marina Bay Sands has been booked for nearly 2,400 events to date, involving over one million participants, according to a release. “18 months after we first opened our doors, Marina Bay Sands is experiencing solid momentum in our MICE business. We’re at nearly full capacity for the trade show space, and are breaking our own records for the conference floors. With foreign delegates travelling to attend events at Marina Bay Sands, we’re seeing growing demand in our hotel as well as spillover benefits for other hotels. We are delighted to be delivering what we promised right from the beginning – to bring new shows to Singapore and elevate the MICE and travel industry to the next level,” said George Tanasijevich, President and Chief Executive Officer of Marina Bay Sands.
Before end-2011, Marina Bay Sands will see a flurry of activities in the MICE space, most noticeably with the visually arresting exhibits of the upcoming 20th World Orchid Conference in November. Last held in in 1963, the conference will feature over 60 exhibits from 23 countries spread over six continents, transforming the Sands Expo and Convention Centre into a lush landscape of exotic orchids.
In the same month, Marina Bay Sands will also play host to several brand new trade shows, including Cruise Shipping Asia 2011, focusing on the burgeoning Asian cruise industry and APVIA 2011 PV Asia-Pacific Expo, which is held in conjunction with Singapore International Energy Week 2011.
The integrated resort recently clinched the prestigious Special Recognition - Breakthrough Contribution to Tourism Award from the Singapore Tourism Board in its annual celebration of the industry’s best. Held at the Grand Ballroom at Sands Expo and Convention Center, the Singapore Experience Awards acknowledges Marina Bay Sands’ position as a leading tourist destination in Singapore and reaffirms the breakthroughs that the iconic integrated resort has achieved since it opened in April 2010.