After recently appointing international tourism ambassadors in Colombia and Singapore, the Hawaii Tourism Association (HiTA) recently appointed Jayesh Ashar, Director, Pearls Travels as its Tourism Ambassador to India.
Juergen T Steinmetz, President, HiTA, while pre-announcing the appointment during PATA Travel Mart which was held last week, said, “I personally think the potential in India could surplus the China potential. Indians are demanding travellers. They expect a fair value for their money, and Hawaii needs some training and education to please Indian tourists. HiTA is ready to provide this training together with US commercial services and our newly-appointed Tourism Ambassador to India."
Speaking about his appointment, Ashar stated, “I am honoured to be appointed as a HiTA Ambassador. We have discussed ideas to push Hawaii as a preferred destination for high-end India travellers. We think the upcoming honeymoon season from November 2011 to March 2012, followed by school holidays from early April 2012 would be an opportune time to start targeting the B2B and B2C market segments,”