TripAdvisor has launched a new Management Centre with free resources and content. The new Management Centre will help hospitality business owners, managers and marketers engage with TripAdvisor's traveller community, drive sales and manage their properties' reputations online. The resource platform serves as an educational hub with videos, how-to guides and tips, providing owners with crucial strategies for reaching travellers on TripAdvisor.
According a report in www.hotelmarketing.com, the new Management Centre includes resources and enhancements such as How-to videos, How-to guides and tip sheets which offer overviews and advice on the most effective marketing activities; and a TripAdvisor for Business blog offering regular updates on TripAdvisor news and resources, property success stories and industry updates.
“TripAdvisor has launched the new Management Centre and accompanying educational series to provide hospitality business owners with helpful resources and actionable strategies for increasing bookings. As part of our on-going efforts to help businesses thrive, we are offering the content business owners demand most,” said Christine Petersen, President, TripAdvisor for Business.
To accompany the launch of the new Management Centre, TripAdvisor has also announced a fresh series of master class events worldwide, and a new array of webinars. Upcoming webinar titles include 'A deep dive into TripAdvisor's new Management Centre for property owners and managers', 'Marketing your property on and off TripAdvisor', 'Exploring TripAdvisor's popularity algorithm' and 'Best practices for moving up, maximising your listings' impact - an exploration and explanation of the ways to add impact and keep travellers on your listing longer', 'Management responses - Making the best of a good situation, or turning a bad one into an opportunity.'