Pacific Asia Travel Association (PATA) is taking steps to restructure and move towards a better business model, according to a report in www.traveldailynews.com. This information was mentioned by Bill Calderwood, Interim CEO, PATA and Hiran Cooray, Chairman, PATA.
According to Calderwood, “This will involve a move to increased outsourcing of some support services and redeployment of resources to those areas where the organisation will increasingly concentrate its efforts to service its members.” He said that the new model will become fully operational before the end of 2011 and that the association will continue to look for further efficiencies and ways of working smarter. It will evolve the programmes to focus on contemporary realities to help members build business.
Changes will be implemented in the research area as PATA advances its plans to focus on insights. These changes include fast-tracking the introduction of PATA’s Travel Intelligence Graphic Architecture (TIGA) system which allows members to see the latest travel statistics in real time online. With IT connecting the world more than ever before, PATA will leverage that technology and expand the research capabilities of the association, by forming a virtual worldwide research team from various business disciplines.
After almost 15 years with the association, John Koldowski, Current Head of the Office of Strategy Management, PATA, will move into a new out-sourced relationship with PATA. He said, “This is an exciting development. I will be moving into a less up-front and visible role, but with a much broader brief, so that I can concentrate on bringing better information and business intelligence to the membership.” Overall, three internal positions will be abolished, and five PATA head office staff redeployed internally to add resources to membership services.