Kuoni Travel engages with its customers regularly via its loyal following of 11,000 Facebook fans and 3,500 Twitter followers.
The experimental launch of its iPhone app has prompted the leading tour operator to look into developing a mobile site, where it sees great opportunity.
As Matt Rooke, e-business director, Kuoni explains to BTN, customers just can’t seem to get enough of technology.
Over the past few months Kuoni, which acquired Gullivers Travel Associates (GTA) for £437 million back in May, has rolled out a range of new online innovations including their latest Kuonihotels.com venture, which enables customers to book a range of three star and above quality hotels with no booking fee.
In addition, the travel brand has solidified its presence with the addition of 20 high street stores across the UK.