Keys Hotels, a brand of Berggruen Hotels Pvt Ltd, has opted for an asset light vertical. The group now seeks to partner and leverage its strong expertise with new hotels via management contracts. It intends to deliver a world-class hospitality experience to travellers through the formal launch of their asset light vertical, in addition to its fully-owned greenfield hotel projects.
Commenting on the formal launch, Sanjay Sethi, Managing Director and CEO, Berggruen Hotels Pvt Ltd stated, “We expect to leverage our strong domain knowledge, highly acceptable and efficient product concept, distribution channels, reservation systems and robust employee talent pool to create and develop value for owners who entrust their hotels in our hands. The continuously growing visibility of the Keys Brand and the network created by our own hotels will give confidence to owners who are looking for a committed hotel management company to efficiently manage their hotels and optimise returns on their investment.”
http://www.travelbizmonitor.com/keys-hotels-opts-for-asset-light-vertical-14227
According to a media release, the company has established its presence with 10 existing hotels, with owned properties in Thiruvananthapuram, Ludhiana and Bengaluru, and operating hotels for owner partners in Lonavala, Mahabaleshwar, Chennai, Mumbai and Ahmedabad. It now aims to further establish its footprint across the country through management contracts. Apart from developing its own eight additional assets, Berggruen Hotels Pvt Ltd has embarked on an asset light model of managing hotels in the three-star and four-star category for hotel owners across India.