| The iconic Suntec brand name has gone international by creating Suntec International Convention and Exhibition Services Pte. Ltd. (Suntec International), a member of the ARA Group, which will expand the Suntec brand and services beyond Singapore to the global platform. Pieter Idenburg, CEO, Suntec Singapore, as well as Suntec International, announced the launch of the new entity at the recently concluded IMEX 2010 held in Frankfurt, Germany. This is the first time in the industry that a MICE player will offer franchising and brand transfer opportunities. Suntec International will also provide a wide ranging portfolio of services that include sales and marketing representation, venue management, consultancy services, with a key focus on highly customised solutions to clients. According to a report in Traveldailynews.com, Suntec International will be helmed by Idenburg, who has a proven track record of more than 25 years in the hospitality and service industries. Chu Pui Wia, Director of Sales and Marketing (International Business Development), Suntec International has extensive experience in the MICE industry in Asia. She will service the first contracts that will be signed with the new entity. Singapore will serve as the headquarters for Suntec International. Commenting on the development, Idenburg said, "As a pioneer in Asia's MICE industry, we are delighted that the strategy we have put in place some years back is now coming to fruition with the formation of Suntec International. Many venues have previously requested our skill in managing their centres and providing consultancy services. We are now ready to accomplish this through Suntec International. It has been an exhilarating journey as we see our efforts now bearing fruit and have the privilege to showcase to the world a genuine Singapore product. Together with our combined knowledge in running venues and our understanding of both Asia and the nuances of the MICE industry, puts us in good stead as a trusted entity." Through the evolution of this business model, the new enterprise aims to reach out overseas by tapping onto proven expertise from Suntec Singapore. Drawing on the strengths of its resident professionals, it will adopt the collaborative management model that has made Suntec Singapore one of the world's best. The brand has achieved tremendous recognition over the last 15 years and is today recognised as a brand par excellence. Additionally, Suntec International will introduce to its clients custom designed, cutting edge technology solutions to organise, automate and synchronise various management tools. These include linking CRM and reservation systems to the clients' financial and yield management tools. Through the use of a secure client domain, Suntec International will offer a suite of services from electronic contracting to up-to-date training solutions. |
Friday, May 28, 2010