- It's natural - you can reach large groups of potential clients in a spontaneous fashion, without the overt commercial overtones that paid advertising has.
- It's low cost for high returns - your costs are often limited to time and links that would typically cost you thousands of dollars are available for free.
- It complements your other efforts - social media doesn't interfere with any other methods of getting traffic to your website
- It provides you with an identity.
- You can create relationships with people who might not otherwise know about your accommodation or services.
- Social media makes you real to consumers.
Source: www.marketingtourguide.com