KNOW| Company Profile| The Mahindra Holidays & Resorts India Ltd

Mahindra Holidays and Resorts India Ltd. (MHRIL), is part of infrastructure sector of the $ 4.5 billion Mahindra Group
MHRIL is India’s leading lifetime family holiday Company and has set a benchmark in vacation ownership and emerged as India's number one family holiday brand.

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MHRIL commenced operations in 1996 and currently has 16 resorts spread across a wide range of destinations that include hill stations, beaches, backwaters, wildlife and international getaways. MHRIL has recently launched four new resorts and its timeshare brand Club Mahindra Holidays has 90,000 members.
Its branch network includes thirteen major branch offices in India and an overseas sales office in Dubai. Several resorts under the Club Mahindra network are accredited with globally established standards in hospitality such as RCI Gold crown, PCMM 3 (People Capability Maturity Model), BHC (Branch Hygiene Code) and ISO (International Standards Organization) 9001. The company offers a superior holidaying experience at its resorts that have multiple choices of apartments, thematic buffets and wide range of activities for the entire family. Known for launching unique marketing initiatives, the company is now leveraging the mall culture and has set up 'Holiday World' in leading retail venues as part of its experiential concept marketing.

MHRIL has recently launched ‘Zest’ a short-break time-share holiday product to cater to young professionals in the age group between 26 and 39 years. The company is investing between Rs 350 crore and Rs 400 core to set up 15 resorts in the next five years.

Club Mahindra is also active on corporate social responsibility through the 'Nanhi Kali' project for the education of the underprivileged girl child and its tie-up with the Bombay Natural History Society to save endangered birds in India.