Kingfisher Airlines is increasingly looking to connect virgin markets, including tourism hotspots like Jodhpur, Jaisalmer and small towns like Surat and Hubli.
"The decision to connect virgin destinations is usually not revenue driven. We are also looking to spur use of air connectivity in these cities by connecting them to the mainland," Kingfisher Airlines global sales head V Raja told mediapersons at a meeting held in Port Blair on Friday.
Kingfisher Airlines has touched cities like Kochi, Goa, Hubli, Kandla, Surat, Trivandrum and also Agatti (Lakshadweep). "The idea is to trigger demand is these destinations since they can prove to be potential revenue earners," he added. "Apart from introducing flights on these routes, we are working closely with our advisory group firm Kingfisher Holidays for tie-ups with hotels in these cities to boost business as well as leisure and tourist traffic. We expect to provide more connectivity and flight options across our network in the months ahead," Kingfisher Airlines' global sales chief said.
Elaborating the airlines plans for Port Blair, Mr Raja said the group is in discussions with the likes of Hotel Sinclairs Bay View and Fortune Resort Bay Island to offer special packages during peak season for holidayers.
04/11/07 Anuradha Himatsingka/Economic Times
Sunday, November 04, 2007