Jet Airways is getting into hospitality venture. Naresh Goyal-owned airline has acquired 15 acres near the Brussels airport in Belgium. The airline said this 500-room five-star deluxe hotel would mainly target Jet passengers who transit through its base in Brussels and the airline crew. It would also have a catering kitchen to serve all Jet flights originating from Belgium and London.
"We are going to tie up with a leading foreign chain of hotels for this project though the hotel will reflect our culture. It will go in direction of achieving our dream of establishing Jet as a truly Indian brand abroad,'' said an official.
Incidentally, Oberoi Hotel chairman PRS Oberoi is on Jet's board of directors and the airline is likely to use his experience for this project. To cater to its Indian clientele, the airline is planning to have ethnic dishes on its menu and a dedicated restaurant is also being considered.
The Belgium government is supporting Jet's move to build the hotel.
07/11/07 Saurabh Sinha/Times of India
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Thursday, November 08, 2007