The deal encompasses a high frequency spot campaign across Europe, Asia Pacific, North America, Australia, South Asia and the Middle East. The commercials are also being shown on US airways and United Airlines.
BBC World head sales (India) Seema Mohapatra says, "India is unique in its beautiful blend of tradition and culture along with the availability of latest international-standard infrastructure and medical facilities. We are proud to partner with the Ministry of Tourism to help promote the country as an ideal tourist destination to a global audience. BBC World has been a leader in successful campaigns and constantly endeavours to bring its clients innovative and creative
solutions."
Government of India tourism and culture minister Ambika Soni says "India has emerged as a prime destination for the discerning traveller. We are now moving from a generic campaign to several niche areas like MICE, Medical Tourism, Spirituality and Culture. We are convinced that this branding exercise coupled with our focus on building infrastructure
and capacity, will help make India emerge as the number one destination in the world."
solutions."
Government of India tourism and culture minister Ambika Soni says "India has emerged as a prime destination for the discerning traveller. We are now moving from a generic campaign to several niche areas like MICE, Medical Tourism, Spirituality and Culture. We are convinced that this branding exercise coupled with our focus on building infrastructure
and capacity, will help make India emerge as the number one destination in the world."